April: Holidays + social media ideas

April. Ah, the first full month of Spring. The time of year when the threat of frost and freeze is gone and the will to live re-enters our fragile Midwestern bodies. Yay, April! We’re glad it’s nearly here.

Not only does this April bring with it flowers and sunshine (the natural antidepressants), it also presents numerous opportunities for businesses to engage audiences through social media by leveraging various holidays and observances. Sorry for the quick professional turn there, but it had to be done.

Let’s get into it. Here's a curated list of notable April holidays, along with content ideas and example posts tailored for different industries. Enjoy! Or don’t. We can’t tell you what to do. We’re just a social media management and video production company. 

1. April Fools' Day (April 1): A day dedicated to (mostly) light-hearted pranks and humor. 

Content Ideas:

• Tech Companies: Announce a fictitious, outrageous product feature.

• Realtors: Announce a house you’re selling on Mars — “The views are out of this world!”

2. World Health Day (April 7) Overview: A global health awareness day focusing on various health topics. 

Content Ideas:

• Fitness Centers: Share the digits about how often an average person should be moving their body every week to maintain a healthy lifestyle.

• Restaurants: Highlight nutritious menu options — "Celebrate #WorldHealthDay with us! Enjoy our special quinoa salad packed with nutrients to keep you energized."

3. National Siblings Day (April 10) Overview: A day to honor and appreciate siblings. 

Content Ideas:

• Family-Oriented Brands: Encourage followers to share sibling stories or photos.

• Toy Companies: Promote games that siblings can enjoy together.

4. Earth Day (April 22) Overview: A global event to support environmental protection. 

Content Ideas:

• Eco-Friendly Brands: Showcase sustainable practices or products.

• Educational Institutions: Post statistics about how much garbage the average person throws away each year.

• Any Company: Post photos of your team picking up trash around your community.

5. National Pet Day (April 11) Overview: A day to celebrate pets and encourage adoption. 

Content Ideas:

• Pet Stores: Offer discounts on pet supplies.

• Veterinary Clinics: Share pet health tips. 

• Any Company: Share photos of your teams’ pets, giving them fictitious, punny titles — “Director of Pawperations,” “Chief of Sass,” “Barketing Manager,” or “Director of Fur-st Impressions.”

6. Administrative Professionals Day (April 23) Overview: A day to recognize the work of administrative professionals. 

Content Ideas:

• Corporate Offices: Highlight and appreciate administrative staff.

• Stationery Brands: Promote products ideal for administrative tasks.

7. National Volunteer Week (April 20-26) Overview: A week to celebrate and encourage volunteerism. 

Content Ideas:

• Nonprofits: Spotlight volunteer stories and achievements.

• Corporations: Share team volunteering initiatives.

8. National Poetry Month (April) Overview: A month to celebrate poetry and its cultural impact. 

Content Ideas:

• Bookstores: Feature poetry readings or book recommendations.

• Any Company: Share a haiku about your company’s offerings.

By taking advantage of these April holidays, you can create engaging and timely social media content that resonates with your audience and shows off your brand's personality.

To find additional social media holidays happening in April and later this year, take a look at our 2025 social media holidays blog.