Summer content can be tricky. Your audience is OOO, your creative brain is wilting in the Indiana summer heat, and every other brand is posting the same fireworks photo on the Fourth. But don’t worry. July is packed with fun, heartfelt, and just-bizarre-enough holidays that give you an easy way to show up with personality.

IT’S GONNA BE MAY! (Shoutout to Justin Timberlake.)

Not only does this April bring with it flowers and sunshine (the natural antidepressants), it also presents numerous opportunities for businesses to engage audiences through social media by leveraging various holidays and observances.

We cannot begin to tell you how long we spent on this blog post, but it was so worth it. Below you’ll find a nearly comprehensive list of national and international social media holidays and awareness months to help you craft the best content calendar for 2025. Each day has at least one holiday — no exaggeration.

Whether it's your website, social media, or marketing materials, the photos you use can make or break how your audience perceives your brand.

Managing your brand’s social media may seem easy, but there are a lot of common pitfalls that can hinder your success.

How do you make your brand stand out in a sea of marketing messages? Simple — you tell a good story.