May: Holidays + social media ideas
IT’S GONNA BE MAY! (Shoutout to Justin Timberlake.)
But now’s not the time for laughter. There are content calendars to be filled and audiences to engage. May brings a bunch of social media-friendly holidays your brand can tap into — and we’ve laid it all out for you, post ideas and all.
You're welcome. Let’s get into it.
All Month Long:
Mental Health Awareness Month
Asian American, Native Hawaiian, and Pacific Islander Heritage Month
Content Ideas:
Therapists: Share self-care tips or bust mental health myths.
Corporate teams: Normalize talking about mental health and share what your company does to ensure every employee has the space to safeguard their mental well-being.
Restaurant brands: Highlight AANHPI-owned businesses.
May 1: National Day of Prayer & International Workers Day
Content Ideas:
Faith-based organizations: Share a prayer or reflection.
Any business: Highlight the value of workers or your staff’s contributions.
May 4: Star Wars Day ("May the Fourth Be With You")
Content Ideas:
Tech companies: “Our Wi-Fi is faster than the Millennium Falcon.”
Every brand ever: Give a product or service a Star Wars pun.
“Use the Force… of our spring sale.”
“These smoothies? Out of this galaxy.”
May 5: Cinco de Mayo
Celebrate Mexican culture respectfully.
Content Ideas:
Restaurants: Feature authentic dishes and explain the history.
Any brand: Skip the sombreros and do your research. Cultural appreciation > appropriation.
May 11: Mother’s Day
Don’t forget. Seriously — call your mom.
Content Ideas:
E-commerce: Gift guides galore.
Service providers: “Book now so Mom doesn’t pretend to love another candle.”
Any company: Feature your team’s moms (bonus points for throwback pics + heartfelt captions).
May 15: International Day of Families
Content Ideas:
Family businesses: Share your origin story.
Daycares, schools, nonprofits: Celebrate all types of families.
Any brand: Ask employees to share about their favorite family members for a wholesome vertical video.
May 26: Memorial Day
Content Ideas:
Any brand: Pause the promotions. Share a message of gratitude or remembrance.
May 31: National Smile Day
Content Ideas:
Dentists/orthodontists/dental implant businesses: Time to shine, y’all.
Brands: Post a team photo of everyone smiling and thank your clients/customers for making you smile!
Influencers/coaches: Share something that made you smile this month and ask your audience to do the same.
May offers a whole bouquet of post-worthy holidays — and every single one is a chance to connect with your audience, show off your values, or just remind people that your brand exists (and has excellent taste in Star Wars puns).
For more May days, check out our extensive 2025 social media national holidays and awareness months blog post.
Need help turning these into eye-catching posts? That's what we do. Reach out to m dash media and let’s make your content bloom (like those May flowers April showers are rumored to bring).
