July: Holidays + social media ideas

Is your July content calendar giving “blinking cursor on a blank screen”?

We got you.

Summer content can be tricky. Your audience is OOO, your creative brain is wilting in the Indiana summer heat, and every other brand is posting the same fireworks photo on the Fourth. But don’t worry. July is packed with fun, heartfelt, and just-bizarre-enough holidays that give you an easy way to show up with personality.

The trick? Don’t just post “Happy [insert holiday here].” Tie it back to your brand, your audience, or your mission. Below, we’ve rounded up nine July holidays plus specific post ideas by industry to help you create relevant, creative, actually-worth-posting content.

Let’s go:

JULY 1 — International Joke Day

For healthcare or wellness brands:
Post a “laughter is medicine” moment with your team’s favorite dad jokes.

For any industry:
Everyone loves a good industry-related pun. If it’ll make your audience go “Oh, brother” and roll their eyes, your work here is done.

JULY 4 — Fourth of July

For real estate pros:
“Freedom from rent” content always hits. Show off a few listings that would make great first homes and tie it back to independence

For e-commerce brands:
Run a red-white-and-BOOM flash sale. Or showcase products that are “fireworks-level exciting.”

JULY 15 — Give Something Away Day

For product-based businesses:
Host a giveaway of a best-seller but make entry fun: “Tag a friend who deserves a little surprise!”

For coaches and consultants:
Give away a free 30-minute session or resource download. It’s a win for brand visibility and email list growth.

For photographers:
Offer a free mini-session to one local business or nonprofit and ask followers to nominate someone they love.

JULY 15 — Social Media Giving Day

For nonprofits or mission-driven orgs:
Make a direct ask, but keep it heart-centered. Share a quick story or stat that shows why your work matters, then include a clear call to action for donations.

For any industry:
Use your platform to spotlight a cause you care about, like a local nonprofit, a national organization, or a mutual aid fund, share why it matters to you, and encourage your audience to give what they can.

For product-based brands:
Pledge to donate a portion of sales from the day (or week!) to a nonprofit partner. Even better if you let your audience vote on where the donation goes.

JULY 17 — World Emoji Day

For tech or software companies:
Post your latest app or tool updates entirely in emojis and let followers decode it.

For any brand:
Share what your company does using only emojis. Encourage your followers to do the same to describe their occupation or hobby.

JULY 18 — World Listening Day

For therapists or mental health coaches:
Post a reminder that listening is a skill. Share tips for active listening in relationships or at work.

For brands with client services:
Highlight a time you actually listened to customer feedback and made a change. Build trust by showing you take feedback seriously.

For any industry:
Post a “We’re all ears” prompt. Invite followers to share what kind of content, products, or services they really want from you.

JULY 24 — International Self-Care Day

For spas, salons, and wellness brands:
This is your Super Bowl. Share tips, product recs, and behind-the-scenes of your team’s favorite self-care rituals.

For entrepreneurs:
Share your real forms of self-care: taking a walk, choosing rest over hustle, reading a good book.

For corporate brands:
Post about how you encourage employee self-care. Summer hours? Mental health days? No-meeting Fridays?

JULY 25 — National Hire a Veteran Day

For recruiters and HR brands:
Share how your company supports or recruits veterans.

For any brand:
Feature the veterans on your team and give them some love.

JULY 27 — Parents’ Day

For childcare, schools, and education nonprofits:
Celebrate the parents and guardians who show up, give rides, pack lunches, and help with homework. Share real quotes from staff, teachers, or kids.

For small teams:
Feature team members who are parents.

For parenting-related brands:
Run a "parents deserve a break" campaign with a discount, freebie, or downloadable resource.

The takeaway:

Don’t stress about inventing new content from scratch. These July holidays are already teed up and waiting — you just need to connect the dots between them and what your brand actually does.

Want help turning these ideas into content?

That’s literally what we do. Let’s chat.